Home > Search Results: keywords:"Teorie pojmové integrace"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Interpretation of advertising based on using metaphors
 Horáková, Miroslava ; Ivan, Michal (advisor) ; Kladný, Tomáš (referee)
This thesis deals with metaphors in the conception of George Lakoff and Mark Johnson. Metaphor is one of the fundamental principles anchored in our conceptual system and in our relationship to the world. Metaphors reveal how the world is saved in our language. This thesis illustrates a method of forming metaphors on the example of advertisements. It closely focuses on the cultural differences.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English